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Success as Defined by the Women of Today


If you are a woman, history and media tell you that you’re either the wife material or the bossy corporate slave that everyone in the office is afraid of. These two boxes have defined women for years. It is shown in TV, movies, literature, and social media. Sometimes, this can also be seen at work or when trying to define the perfect candidate for certain job openings.

The expectations are almost too toxic, especially for young girls who are trying to tell their own stories. These two boxes have shaped what success means for women, and not “succeeding” in either of these two boxes has seemingly allowed society to say that you’re not successful at all.

However, the women of today are a lot more than just that— they are mothers and they are bosses at the same time, juggling between the hustle at work and the work at home. They’re engineers; they’re doctors; they’re daughters who provide for the family; they’re leaders.


People say you must be married or have kids when you reach a certain age, or become a manager when you reach a certain number of years working. These are typical expectations that women normally deal with, the type you hear during family gatherings. But, the real women of today define success differently, proving that success doesn’t have a one-size blueprint that fits all.

The definition of success varies from one person to another. But with society’s standards and age-old ideals, it is somehow different for women. Learn how these amazing ladies from Demand Science are defying expectations, proving that success doesn’t have a one-size blueprint that fits all.


“Success, for me, means setting a goal in life. A goal (in which) we must achieve,” Krystal Tugonon from Demand Science Davao, says. A mother of two, Krystal’s idea of success is about putting her family’s well-being first and being able to provide for their needs and wants. “With that, I must say that I am successful because I am achieving my goals. My husband and kids are happy, and they are contented with what they have right now.”


Aimee Tuico, from Demand Science Cebu, supports this sentiment, “Success is not only measured by the position you hold in the corporate ladder. It also signifies how well enough you take care of yourself and your family in spite of the challenges you encountered.”

She also shared the importance of hard work, dedication, and seeking guidance when it comes to reaching your goals. More importantly, Aimee highlighted that part of being successful is not being afraid to take risks and making mistakes. The point of every struggle is to be better and stronger.


Ching Jakosalem from Demand Science Virtual Telemarketing says that success is about having a happy disposition in life—that whatever you choose to do, you should do it with happiness in your life. Otherwise, there’s no point to it all. “Success may seem like the goal, but happiness is the way there,” she states.


Demand Science Makati’s very own Diana Limin spoke about women’s natural instinct to take charge, noting that a lot of women are trained early on to lead or influence. She added, “So whether we’re leading from a position of authority, or from a position of influence, we have the ability to help others see a certain change in a positive way. We can show it by being optimistic, passionate, persistent, and confident in embracing change.”



Amidst the high of global gender equality movements, more and more women are starting to speak up. They are even more unafraid to be bold, unapologetic, and determined to achieve their goals despite overwhelming pressures that stem from gender biases and other issues alike.

These expectations and double-standards are centuries-old societal habits that wouldn’t go away overnight, but the women of today are battling hard to defy parameters set by people from a different time and age. Their efforts are inspiring others to do the same.


“It is by helping others whenever we have the opportunity. By giving or sharing more when there is a need to, and by being thankful enough of the blessings we receive,” Kriselda Bundalian of Demand Science Pampanga answered when asked about how women can influence positive changes to their environment. Inspired by her mom’s strength and grace, she spoke about overcoming trials and family problems, and how these trials have kept her strong and positive.


Dhem Tenorio from Demand Science Makati also notes that she looks up to women who lead by example, and who aims to inspire others. She says, “Women are smart and hardworking humans. By simply demonstrating who we are and how we do things, we can easily attract others to do the same as they walk on their own lives.”

When it comes to influencing others, Dhem also stated that having a positive outlook in everything that you do always works. This helps her encourage others to look at life differently, and inspire them to maintain a certain balance in life that keeps them grounded.

These women are reaching greater heights, and writing their own stories through different points of views. It is amazing to see these brave and strong women step up, and defy the limits that others have drawn from them.

Truly, there is no one more powerful than a woman who knows what she wants, and understands what it takes to get it.

This month, Demand Science celebrates women from all backgrounds and all walks of life!

Demand Science is proud to be a women-led company.  Whether you’re looking for IT jobs, telemarketing jobs, and other job openings, there’s room for you here.  Join us! Go to Demand Science Careers and #TakeTheLeapToday.

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